Logo, Mark & Symbol Usage Instruction

Purpose and Scope

Defines the principles for using logos and marks on reports and certificates — primarily the third-party conformity mark — within ASİS UK's surveillance, inspection, testing, product certification and conformity assessment activities.

• Scope: logos and marks permitted on the products and certificates of customers, personnel and firms following positive results under TS EN ISO/IEC 17065, 17025, 17024 and 17020.

Definitions

• Accreditation Body Logo: the symbol an accreditation body (TÜRKAK, IAS, GAC, DAKS, etc.) uses to present its name or programmes. It cannot be used by ASİS UK on its own.
• Accreditation Mark: the mark accredited bodies use to show their accreditation status, usually developed with an accreditation number.

General Use of the ASİS UK Symbol and Logo

• Customers use the ASİS UK symbol and logo according to the conditions in this instruction.
• No alteration or change may be made to the symbol, logo or notified-body identification number.
• It may not be used in any way implying that the related activity is the responsibility of ASİS UK.
• In case of misleading or improper use, all legal responsibility lies with the user; use outside this instruction is subject to legal action.
• The symbol, logo and identification number cannot be transferred to third parties; an applicant/certificate holder cannot use them without permission.
• Requests are forwarded to the relevant department heads and the Unit Quality Management Representative; drafts are shared within 5 business days. Use is granted subject to the customer contract.

Conditions for Using the TÜRKAK Accreditation Mark

• On reports and certificates, the TÜRKAK logo cannot be larger than, or more dominant than, the ASİS UK logo.
• On consumables no larger than A4, keeping the aspect ratio fixed, the mark width cannot exceed 40 mm; the logo within the mark must be at least 20 mm high.
• On a coloured background the mark is framed with a white field; the accreditation number is centred directly below the mark; no change is made to the TÜRKAK logo or the mark format.
• The TÜRKAK mark cannot be used on business cards or e-mail signatures; no reference to accreditation may be made there.
• The mark cannot be used on vehicles, buildings or flags (except advertising under Guide 10.06); it may be used on interior walls, doors and exhibition stands.
• It cannot be used in a way implying that TÜRKAK approves, recommends or takes responsibility for a product or service.
• If accreditation is suspended, publication bearing the mark stops immediately; if cancelled, distribution of all certificates, reports, promotion and advertising stops immediately.
• The mark cannot be used on reports or certificates that contain no accredited results; in-scope and out-of-scope activities are clearly distinguished.
• Every use requires prior TÜRKAK approval for the relevant material; letterheads follow Guide R10.06 and test reports R20.18.
• The mark must not be used in a way that may cause a misunderstanding about ASİS UK's status.
• With prior written permission from TÜRKAK, ASİS UK may use the mark on promotional/advertising materials; it is used in association with the accredited certification body's or programme's mark and must not be more prominent than the accredited body's logo.
• If letterhead bearing the TÜRKAK mark is used in an offer for an activity outside the accreditation scope, the accredited activities must be clearly stated — for example, a phrase such as 'This offer includes services outside the accreditation scope' must appear.
• ASİS UK uses only the relevant accreditation mark according to the accreditations it holds (test/inspection report, certificates, etc.).

ASİS UK Symbol in Product Certification

• Certified organisations may use the ASİS UK symbol, per the example marks in the instruction annexes, on stationery, reports, brochures and work related to certification.
• Below the symbol, the standard of the certified product is provided as set by ASİS UK.
• If certification is cancelled, publication of the symbol stops immediately; it cannot be used in departments, affiliates or subsidiaries outside the certification scope.

ASİS UK Logo in System Certification

• Organisations whose audit was successful may use the logo and symbol in advertising publications or brochures.
• The logo cannot be used as a product certificate; the system-certification logo cannot be used on products.
• On outer packaging it may be used with the phrase 'Quality Management System Certificate' or 'Environmental Management System Certificate'.
• If certification is cancelled, publication of the logo and symbol stops immediately; it cannot be used in departments or affiliates outside the scope.